Breaking. Emceeing. Deejaying. Bombing. These are the four undeniable fundamentals of Hip Hop. The arguable fifth and lesser known fundamental is the knowledge and educating of one’s self in the issues that surround and affect the culture…past, present, and future.

This is where Fifth Fundamental takes it’s roots. We use our experiences and understanding of the culture as inspiration for our designs…whether we are flipping lyrics off a song, glorifying graffiti, paying homage to the old school, or just putting out ill artwork. We create for the misfits, the freethinkers, the underdogs, the artists, and anyone else that sees purpose in their uniqueness. We celebrate revolutionary thinking and rebelliousness, striving to relay it through our artwork and hoping that in our journeys we are fortunate enough to influence a few minds while we’re at it.

Call it what you will.

We like to think of it as staying true to ourselves….

...it's Fundamental.